Friday, October 12, 2012

Assignment 2 - Photo Essay - By Nathan Sweeney & Jannat Dawra

Apologies for the late submission, there were difficulties with exporting the video!!

Photo Essay Rationale
By Nathan Sweeney (42457254) & Jannat Dawra (42457300)

The concept/intent of our Photo Essay is the overlooked and somewhat unappreciated environmental elements of the everyday aesthetic.

The decision to stick to a colour scheme (red) was decided after aiming to maintain a constant theme – sustaining the same colour through a range of objects and natural elements seemed a noteworthy one. Due to its dominant and energetic presence; Sydney’s city, China town and Darling Harbour were decided as the location for the shoot. We aimed to highlight the paradox of the colour’s primary and dominant nature; red stop signs, architecture of significance and natural environments seemed to be ignored in order to make room for expressions for and against economic desire depicted through powerful vehicles and-graffiti stained business buildings.

The colour also has cultural significance, stemming from the Chinese culture, which perceives red as a colour of luck and goodwill – decorating its landmarks, symbols and other cultural acts consistently with this colour.
Although bright and colourful, the landmarks and elements of nature become a motif for the true everyday aesthetic which is constantly overlooked and unappreciated in a economically-driven and arguably rushed world.

We chose to focus on these elements in order to uncover their true significance in everyday aesthetics.

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